Users will soon have a new feature that allows them to cut down on the volume of AI-made media appearing in their feeds. This initiative comes as the service revealed that it now features in excess of 1 billion content made with AI.
Pilot Phase and Launch
The update is being tested over the following weeks before a global rollout. This shift coincides with a surge in AI content, fueled by recent AI video creators.
The Broader AI Trend
It has been noted that almost 10% of the quickest rising channels on a competing service only show clips produced artificially. A significant portion of this output is deemed low-quality AI content, a term for inferior, factory-style content that is frequently illogical or dreamlike.
Our research shows that a lot of users enjoy content made with AI tools, from computer-generated images to informative clips, and we intend to give people the option to adjust the amount of that, based on their own preferences,” stated a company executive.
Volume and Proportions
The service announced that there are presently over a billion videos on its app labeled as made with AI. In total, in excess of 100 mn videos are uploaded to the platform every day, making clips made by AI a limited part of its total content library.
User Control Features
Viewers will be capable of decrease or raise the volume of artificial media they see by using the content preference feature in the app and selecting AI-made media. Additional categories that are already be adjusted under the setting cover news, clothing, beauty, and dance.
Platform Guidelines
TikTok’s guidelines require creators to label lifelike artificially created content, and it bans dangerous AI impersonations of public figures or critical incidents. Any believable artificial content that is not labeled can be deleted under its user guidelines.
Furthermore, the platform will now attach an artificially created watermark to content made using its proprietary AI systems, or detected by an industry-wide initiative for recognizing artificial media. This measure is aimed to stop users from seeking to bypass the tagging system.
Responsible AI Funding
The company is additionally launching a $2 million AI literacy fund for experts and organizations to produce learning resources about responsible artificial intelligence. This program will benefit charitable organizations focused on training programming and robotics.
Content Safety Approach
TikTok has supported its content review process, during discussion over plans to make redundant a large number of content moderators in the United Kingdom. It is expected to reduce 439 jobs in its user protection division in its British office, with worker representatives and online safety experts voicing alarm that people are being substituted by machine-led review.
A trust and safety lead clarified that people-led review would remain essential, but artificial intelligence can protect employees by removing the most harmful content ahead of it is viewed by staff. TikTok reported a significant reduction in explicit and harmful content seen by content reviewers over the past year due to reliance on its automated systems.
It is vital to balance people and machines to keep the platform safe,” the executive stated. “We’ll have people as involved in the system, but we further consider it’s highly necessary to limit contact with unsafe media as rapidly, which is why a lot of the machine support is proving valuable process content quickly.”
